Commercial real estate brokers know that TOMA, or top of mind awareness, enables you to consistently market yourself to your contact list. You become the familiar and helpful brand, and then you’ll be the first (and only) call they make.

If your marketing efforts have been inconsistent, or worse, non-existent then your contact is likely to find another broker with whom to work. And if they aren’t thinking of you for their own needs, they certainly aren’t referring you to their friends and colleagues!

Good brokers understand the delicate balance between working with active clients and cultivating their relationships with dormant or prospective clients. Good brokers know that business development should include a strategic marketing plan. Better brokers dazzle their active client list, ensuring repeat business while using Broker Bullpen to increase visibility among the remaining database - automatically.

Once your database is uploaded and set-up, Broker Bullpen's automated system will do all your marketing for you, via email or traditional mail. This frees you to shift your focus away from marketing while Broker Bullpen executes the program for you. And, since program transparency is essential, only your identity and contact information is presented to your client. Each communication delivered is your voice, your photo, your logo, your phone number, even your color scheme – from your email or postal address. Your contacts receive mail from you regularly, and you’ll notice the difference in their response each subsequent time you call on them.