TOMA, or top of mind awareness, means a client calling you immediately when a need arises instead of ‘looking for the right broker’ to call when something comes up.

Establishing top of mind awareness is a challenge for commercial brokers. Now, thanks to Broker Bullpen's powerful CRM tools, it is not a costly or time-consuming effort. Broker Bullpen, through its partnerships and platform, offers a process that is user-friendly and customizable. The process is automated on our end; and the options on your side require a limited investment of time. For example, rather than crafting an entire newsletter, you decide the color palette and we’ll handle the rest. Likewise, instead of spending your time coordinating and scheduling regular mailings to clients, simply let us know who you want to reach and when. We do the rest. And, you’ll receive email confirmations each time a marketing piece is mailed or emailed to your client database.

Creating top of mind awareness requires brokers to deliver a value-added message to clients several times throughout the year. Broker Bullpen makes it simple to reach each of your contacts over 20 times a year. When their interest is piqued or a need arises, your name, photo, and logo will have recently come across their inbox – either in the traditional tray on their desk or in the virtual one that resides on their computer desktop.

Remember, they’ll only call on you if they think of you. And they’ll only think of you if they’re regularly reminded of your expertise in the industry. So remind them – often, with the tools Broker Bullpen has made available to you.