| Signs |
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Let Us Explore the Power of the Sign |
| There is no better advertising for real estate than the sign. Properly designed and prominently placed, the sign is a surefire way to generate leads and positive word-of-mouth advertising. Each response represents a new opportunity. When someone responds to an ad, you have to recognize the rich potential to cultivate a new relationship. If the contact results in a sale, that’s great. But even if it doesn’t, don’t drop the relationship. Nurture it. Stay in touch. You never know if it will have a payoff somewhere in the future. |
| Content: |
| Should be listed in order of importance: |
| 1. What is the offering? The most important information on the sign is the actual listing. Make sure your information about what is available is specific and accurate and stands out in attention-grabbing detail. |
| 2. The most important information on the sign after the actual listing is your name and contact information. Highlight this information. This gives people a way to find you easily. It tells them you are in the market of listing properties. It builds your name and brand recognition. |
| It is free advertising for yourself and your company. Upon the day you get the listing, that sign should be out there displayed prominently until the day you are asked to take it down (hopefully this will be well after the property has been sold and newly occupied. The sign also demonstrates your level of professionalism, so use quality materials and add some style. It creates TOMA – Top of the Mind Awareness. The goal is to get you to be the first person they should think of. |
| 3. Company name. Linking your name and the property with your company establishes an extra layer of credibility, especially if your company has been around in your community for a long time. |
| Optional information: 1. A further description of the offering 2. Timeframe of property’s availability |
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